Destination marketing Essay Example | Topics and Well Written Essays - 2250 words

Destination marketing - Essay ExampleThe image of a destination should have dickens main components it should be attribute-based and holistic (Grovers, Go & Kumar, 2007). Each of these components should again contain functional and psychological characteristics. The destination should have some unique features, events, aura and feelings. These atomic number 18 the factors that create a holistic image in the mind of the tourists and consequently influence the destination positioning.Destination branding has to be developed around tether kinds of attributes the attractions that exerts the pull towards the destination, the tourism services that facilitate the tourist down such as infrastructure, accommodation, sightseeing and transportation, and finally the non-tourism and other export industries that support the destination experience (Klooster, Go & Baleen, 2004). This paper evaluates Dubai as a tourist destination, its marketing and branding, and its relationship with TALC. Fin ally it would suggest a trajectory for the development and marketing of Dubai.Dubai, an emirate of UAE, lies at the meeting of the Middle East (ME), Asia, Western Africa and Central/Eastern Europe (Balakrishnan, 2008). The total area of Dubai is around 4114 sq km and the population is 1,241,000 (McEachern, 2006). Through visionary leadership, Dubai, a sleepyheaded fishing and pearl diving village, used its strategic location for its growth and development. Dubai The hippest city in the world thrives on newness and bigness (Katodrytis, 2006). Its natural beachfront is 45km long and slushy islands add another 1500km of beachfront where the coastline and the city merge into an island holiday resort. Everything is new about the place and everything points towards consumerism and tourism. Dubai has developed at a remarkable pace, is spectacular and has an impressive scupper of staged buildings and iconic complexes. The city depends on tourism, shopping and the end of public space. Du bai has been